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Marketing Department
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Graduates with degree in marketing from The University of Scranton are currently employed in the fields of advertising, banking, marketing research, public relations, purchasing, retailing, sales and sales management.
Marketing involves the study of new product development, marketing research, analysis of distribution systems, determination of pricing policies, prediction of consumer behavior, promotion of products and ideas, and business relationships.
The marketing program at The University of Scranton provides a variety of learning opportunities that involve a high degree of student/faculty interaction. After establishing a foundation in the basics of marketing, such as research and buyer behavior, the program offers courses in a variety of marketing applications including product management, sales, international marketing, retailing, special topics seminar and business-to-business interaction. The marketing program is fully integrated with the AACSB-accredited Kania School of Management initiatives in enterprise management and electronic commerce.
Interested and qualified students may also have the opportunity to take part in research with faculty and to participate in an internship. Recently, University of Scranton students have served as interns with the following companies and organizations: Optical Data Corporation, PEP Boys, Inc., AKZO Salt, Knowles Group, Pennsylvania Northeast Territory Visitors' Bureau, Sky Alland Marketing, Prudential Securities, WSGD Radio in Columbia, MD, Opera Company of Philadelphia, radio stations WPLJ and WXRK in New York City, March of Dimes, Steve Allan Productions, R. Fiore Real Estate, Profera, Inc., Sylvania Chemical Metals, Kraft General Foods, NASDAQ, Cantor Fitzgerald Securities Corporation, Stanley Lamar Group, Lavelle-Miller Group, Scranton/Wilkes-Barre Red Barons, and MLA Management Association. |
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| Cann, Cynthia |
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| Chattopadhyay, S.P. |
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| Roy, Abhijit |
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| Sumrall, Delia |
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| Zych, John |
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Visit the American Marketing Association Web Site at:
www.ama.org |
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You can contact the Marketing department via email or by writing us at:
The Kania School of Management
Brennan Hall Suite 343
Scranton PA 18510
Phone: 570.941.7612
Fax: 570.941.4826 |
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