Marketing

Faculty

Gerald Biberman, Ph.D., Chair
Alan L. Brumagim, Ph.D.
Cynthia W. Cann, Ph.D.
Satya P. Chattopadhyay, Ph.D.
Jafor Chowdhury, Ph.D.
Irene Goll, Ph.D.
Robert L. McKeage, Ph.D.
Abhijit Roy
Delia A. Sumrall, D.B.A.
Len Tischler, Ph.D.
John M. Zych, D.B.A.

Overview

Marketing is “people-oriented,” focusing on the interaction between the firm and its market (buyers). The marketer explores major needs to develop new products and to position them so that buyers see their relevance. Marketing majors are introduced not only to the visible marketing tools: products, salespeople, and the various selling and promotional techniques, but also to less visible marketing functions: marketing research and the firm’s interactions with wholesalers and retailers. The student will develop both the quantitative and qualitative skills needed to succeed in a real business environment.

Marketing Curriculum
Dept. and No.				Descriptive Title of Course	Credits
				FIRST YEAR	FALL	SPRING
GE S/BH		ECO 153-154		Prin. of Micro-Macro Economics	3	3
GE SPCH-WRTG		COMM 100 - WRTG 107		Public Speaking - Composition	3	3
GE PHIL-T/RS		PHIL 120 - T/RS 121		Introduction to Philosophy - Theology I	3	3
GE C/IL		C/IL 104		Computing and Information Literacy		3
GE QUAN		MATH ELECT 1		Math Option (2 courses )	3-4	3-4
GE HUMN		HUMN ELECT 2		Humanities Elective	3
GE FSEM		INTD 100		Freshman Seminar	1
GE PHED		PHED ELECT		Physical Education		1
					16-17	16-17
				SECOND YEAR
BUS CORE		ACC 253-254		Financial - Managerial Accounting	3	3
BUS CORE		STAT 251-252		Statistics for Business I-II	3	3
BUS CORE		MGT 251		Legal Environment of Business	3
GE PHIL-T/RS		PHIL 210 - T/RS 122		Ethics - Theology II	3	3
GE NSCI		NSCI ELECT		Natural-Science Electives	3	3
GE HUMN		HUMN ELECT		Humanities Electives	3	3
GE ELECT		ELECT 3		Free Elective	3
					18	18
				THIRD YEAR
MAJOR		MKT 361		Marketing Research		3
MAJOR		MKT 362		Consumer Behavior		3
BUS CORE		MKT 351 - FIN 351		Intro. to Marketing - Intro. to Finance	3	3
BUS CORE		MGT 351-352		Principles of Management I-II	3	3
BUS CORE		OIM 351-OIM 352		Intro. Mgt. Science - Intro. Oper. Mgt.	3	3
BUS CORE		ECO/IB 351		Environment of Intl. Business	3
GE PHIL-T/RS		PHIL or T/RS ELECT		Philosophy or T/RS Elective	3
					15	15
				FOURTH YEAR
MAJOR		MKT 470-476		Mkt. Communications - Mkt Strategy	3	3
MAJOR		MKT ELECT		Mkt. Electives	3	3
BUS CORE		MGT 455		Business Policy & Strategy	3
BUS CORE		OIM 471		Business-Information Management		3
GE HUMN		HUMN ELECT		Humanities Elective	3
GE ELECT		ELECT		Free Electives	3	6
GE PHED		PHED ELECT		Physical Education	1	1
					16	16
					Total: 130-132 Credits
1 Two math options are available to Business majors: Option I* (six credits): MATH 107 (Quantitative Methods II); MATH 108 (Quantitative Methods III) Option II* (eight credits): MATH 114 (Analysis I); MATH 221 (Analysis II) Both options cover the topics of calculus. Option I takes an applied approach; Option II a theoretical approach. *Students are tested for math placement during summer orientation. On the basis of these tests and their high school background it will be recommended that some students take Option II, especially if they expect to pursue graduate studies. The majority of students will be placed in Option I, and may also be required to take MATH 106 (Quantitative Methods I) as a prerequisite to taking MATH 107.
2 If EDUC 113 is required in the first semester, it is taken in place of a humanities elective and is counted as a GE free elective. One GE free elective in the fourth year must then be taken as a humanities elective. 3 If a third math course is required, it replaces this GE elective.