Identity Standards of The University of Scranton

During the 2003-04 academic year, the University sought and received trademark protection for its name and two of its most important symbols. Trademark protection is an important accomplishment in the University’s overall marketing efforts because it allows the University to ensure that its name and marks are not misused.

One of the important consequences of federal trademark protection is a legal requirement for the University to monitor all uses of its trademarks. As a result, the Office of Public Relations has developed these procedures to provide information and guidelines to the University community regarding the use of The University of Scranton’s trademarks. The procedures apply to faculty, staff, students, academic departments, ad hoc groups, administrative divisions and departments, alumni clubs, informal groups and student organizations. Suppliers and manufacturers of commercial and non-commercial products should follow their licensing agreement with the University.

The University of Scranton has secured trademark protection for:

• the name “The University of Scranton,”
• the University Wordmark and
• the University Seal.

Authorized use of these trademark-protected marks is outlined in the University’s Identity Standards Manual.
Click here to download a copy of this manual.

Downloadable Files

JPEG files suitable for use by The University of Scranton community for use in presentations or on the Web are available as downloadable files, as follows:

• Wordmark, one- and two-color
• Seal, one- and full-color
• Combined wordmark and seal (stacked), one-, two-and full-color
• Combined wordmark and seal (horizontal), one-, two-and full-color

TIFF and EPS files are available via a secure access server. In order to obtain access to the marks on the secure server, please contact the Office of Public Relations at 570-941-7669 or via e-mail at identitystandards@scranton.edu.

For Additional Information

Questions about the use of trademarks and pending trademarks should be directed to:

Gerald C. Zaboski
Vice President of Alumni and Public Relations
Office of Public Relations
The University of Scranton
Scranton, PA 18510
Phone: 570-941-7669
Fax: 570-941-4097
zaboskig1@scranton.edu