University of Scranton Associate Dean Ranks No. 1 Among Advertising Authors
Kenneth R. Lord, Ph.D., associate dean of the Kania School of Management at The University of Scranton, has been ranked among the world’s top advertising scholars in the fall 2008 issue of Journal of Advertising.
Dr. Lord is ranked first among authors published in Journal of Current Issues & Research in Advertising, one of three leading advertising journals, according to an article titled “A Ten-Year Retrospective of Advertising Research Productivity, 1997-2006” by John B. Ford and Altaf Merchant. He is ranked 18th among those published in the three leading advertising journals (which also include Journal of Advertising and Journal of Advertising Research), and 39th among authors of advertising-related articles in 17 leading advertising, marketing, and business journals.
A resident of Clarks Summit, Dr. Lord earned a bachelor’s degree in English from the University of Utah, a master of arts degree in communication from the University of Utah and a doctorate in marketing from Ohio State University.
In addition to serving as associate dean, he is a professor in the department of management and marketing at Scranton. Dr. Lord also teaches the cornerstone course in the university’s new online master of business administration program, “Responsibility, Sustainability and Justice.”
Prior to joining the faculty at The University of Scranton, Dr. Lord was director of graduate programs and a professor of marketing at Mercer University’s Stetson School of Economics and Business, Atlanta, Ga. He has received several honors and awards, including the American Marketing Association’s Best Paper Award and the International Association of Business Communicators Award of Merit.